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by: Bret Morrison - posted (or last updated): 8th, January 2009

Things to consider before accepting credit cards on your Web site
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Most businesses will sooner or later accept credit card payments from their online customers. However, there are a few things that you can consider before adding credit card processing functionality to your Web site.

Instead of credit card processing, have you considered offering electronic checks?

There is no doubt that online shoppers predominantly used their credit cards (97%+), but you can start by first offering electronic check payment processing for your customers before moving to credit card processing. See ACH Merchant Accounts for details on accepting checks online as payments for goods and services.

If you are going to accept credit cards, have you researched the best services offered by providers?

In particular I would suggest to never think of the VISA/Mastercard “discount” rates as the exclusive reason for your decision to choose one provider over the other. Provider who quote very low rates are usually trying to distract you from hidden fees they charge and this can make it much more expensive in the long run. See our pricing charts in compare merchant accounts.

Processing equipment (hardware terminals, virtual terminals, and software) should all be free.

I have worked in the industry long enough to tell you that everything is negotiable no matter what the merchant bank tells you. Here's what I regards as fair pricing: Internet discount rates of less than 2% (total all inclusive - Interchange+Plus), per transaction fee of 12-20 cents, monthly service fee of $10, no termination of contract fee, and no fees for : setup, application, annual, customer care, 24hour support, online statement, printed statement, or other such silly concoctions.

Don't sign a contract that commits you to staying with a merchant account.

If you sign a term contract then regardless of your level of satisfaction you have no choice but to stay with them for the duration of the contract unless you want to pay a hefty termination fee.

Make non-termination fee as part of your agreement to sign a contract.

If you are still being forced to sign a contract, demand that they waive any termination fees and get this in writing to protect you in the future. Don't be shy asking for this.

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